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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Generally, the Christmas gift search term drops off considerably around the Christmas...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Not only does LinkedIn guarantee delivery, if your InMail doesn't get a response within seven days they'll give you a credit to send another one instead. Thus, keep the note brief and to the point, and end with a question - usually, may I send you...

  4. Pre-PPC Strategies For Launching a New Product

    If I'm thinking about offering a vegan meal delivery service, I can create very different products depending on who my market is. These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. That's a great point. Where Content and Optimization Meet: The Point of Creativity

  6. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media has become the ultimate delivery mechanism for quality content and direct engagement with customers of brands in all industries. One of the most organic, powerful ways to make content more valuable is to use content to replicate the...

  8. Rise of the New School SEO Professional

    If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams. They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is...