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Delivery Ad

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  1. Pre-PPC Strategies For Launching a New Product

    If I'm thinking about offering a vegan meal delivery service, I can create very different products depending on who my market is. Whatever your ad promises, your landing page has to begin to deliver. After the first few interviews from a given ad...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Let's say I'm selling a local organic vegan food delivery service. We've tried all the ad angles we can think of, and we're still not making progress. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    A delivery driver might be looking for your address. People who have purchased from me before, who are in my delivery area (or searching for a location in my delivery area, we have that control). Someone might have seen your TV ad and want to buy...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could be fading as the #RoyalBaby news tweet seems...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. A significantly improved ability to prove the impact of digital...