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  1. The Rise of the User Experience Marketer

    Content delivery, from a design and a copy perspective, is incredibly important. But this crossover goes beyond mobile search. It’s happening everywhere. Agencies and in-house teams are beginning to realize that the overlap between digital...

  2. Smart beta indexes gain currency with Asian investors

    There is also divergence in the delivery format of the product between a fund vehicle that is typically off balance sheet compared with swaps on the balance sheet. It isn't an overstatement to say that the universe of indexes has exploded in recent...

  3. Nigel Wilson: industry must take lead in shaping new products

    This has been a real policy achievement and we should celebrate the success of our industry in making full use of behavioural economics to distribute risks between government, employers and individuals while leaving the employer responsible for...

  4. 5 AdWords Optimization Checkpoints You May Be Missing

    Ad rotation is in setting under advanced settings, ad delivery at the campaign level, and applies to all ads in that campaign. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with...

  5. Commerzbank draws on bespoke and high volume issuance

    The bank's commitment to the best delivery terms and investment in its sales force meant it was able to issue up to five hundred Nordic region products a month out of its Frankfurt office alone, alongside often more complex and tailored offerings...

  6. New role for Okazawa at BNPP, and other recent job moves

    Stephanie Marelle has been appointed head of Hong Kong, responsible for client relationships and service delivery, in addition to her role as head of clearing and custody services in Asia-Pacific. Job changes in the derivatives, regulation and risk...

  7. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Using searches containing "coupons" or "delivery", the Bing Ads team’s insights provide a glimpse into how to time promotions. Searches for queries surrounding incentives like "coupons” decline during mid-December, whereas searches containing...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  9. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened...