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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Using searches containing "coupons" or "delivery", the Bing Ads team’s insights provide a glimpse into how to time promotions. Searches for queries surrounding incentives like "coupons” decline during mid-December, whereas searches containing...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened...

  4. Pre-PPC Strategies For Launching a New Product

    If I'm thinking about offering a vegan meal delivery service, I can create very different products depending on who my market is. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. "Think of the website like a canvas where creativity meets technology.

  6. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Should a two-tier system force shift from advertising-based content delivery to subscription-based content, international audiences would also be impacted. One could argue that the discussion around Net Neutrality has been designed to be so boring...

  7. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  8. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Duplicate content delivery is more common in blogs than one might imagine. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all...