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  1. Pre-PPC Strategies For Launching a New Product

    If I'm thinking about offering a vegan meal delivery service, I can create very different products depending on who my market is. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. "Think of the website like a canvas where creativity meets technology.

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Should a two-tier system force shift from advertising-based content delivery to subscription-based content, international audiences would also be impacted. One could argue that the discussion around Net Neutrality has been designed to be so boring...

  4. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Duplicate content delivery is more common in blogs than one might imagine. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all...

  6. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Let's say I'm selling a local organic vegan food delivery service. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...