When we speak about content we normally think of a specific end deliverable such as piece of collateral, infographic, blog post or competition. Holistic content marketing strategies are important across all online marketing disciplines.
It's because the pitch and/or deliverable didn't cater to the gatekeepers' interests, and thus, didn't make the cut. Many marketers fail to understand the fundamental role of a blogger. Marketers oftentimes get caught up in a campaign idea that...
Use Highcharts.com to visualize every part of your content strategy; from flow to author or writer workloads to ensure everything is consistent and deliverable. While I certainly don’t agree with everything Nietzsche shared, his famous quote above...
The deliverable of this phase of market engagement is what Ash calls your MVP, or Minimum Viable Product. Ash Maurya’s book "Running Lean" provides an excellent roadmap for anyone starting a new business or introducing a new product line...
There should be an introduction that includes a statement about the purpose of the deliverable. That’s why each and every deliverable we create needs to have a beginning, middle, and end. Whether walking through a complex, technically oriented...
If there's an option to include a deliverable, do it. The importance of these easily forgotten files has been growing exponentially over the years with the advent of universal search, and should factor heavily into your 2010 plans with Google's...
My company performs keyword research, competitive analysis, and site structure analysis, and writes recommendations for title tags, meta descriptions, meta keywords, and content/header tags as a Phase 1 deliverable.
Many SEO clients are focused on receiving ranking reports for their keywords as a major deliverable associated with a properly managed SEO campaign. But ranking reports don't mean nearly as much as they once did.
In a future column, I'll write about the competitive analysis and how this one deliverable sets the blueprint for SEO success. Our industry is hot. Red hot. As such, just about every idiot who has ever coded a page of HTML will tell you that they...
