Allow developers to tap into this content with YQ. As I've noted before, to some degree anything not on the first page of results is the invisible or deep web for many people, given they won't go past the first page!
Usefulness: To what degree does YQ enhance the overall user experience on your site? This morning Yahoo launched the YQ Challenge to find the "most innovative" implementations of their YQ contextual search platform.
JB points to an interview on the Yahoo Search Blog with Reiner Kraf, the developer of Yahoo's new YQ! With YQ! Blinkx, the recent launch of Intellext, and to a certain degree, the AutoLink feature in the Google Toolbar beta, is contextual search...