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Definitive Article

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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    If you got some value from this article, I'd love to hear from you. You can create the definitive guide on a topic: I can tell you from experience that having the definitive guide to something on your blog is the fast track to hands-off link...

  2. How to Build Your First Content Marketing Strategy

    I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings.

  3. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    He takes a stab at what Google will do with Frommer’s in a recent article: the obvious guess is that Google will Zagat-ize Frommer’s, de-emphasizing professionally-produced content in favor of user-gen stuff, which is both cheaper to produce and...

  4. YouTube-Viacom Copyright Lawsuit Resurrected by Appeals Court Ruling

    This article was originally published on V3. The court delivered a definitive, common sense message – intentionally ignoring theft is not protected by the law. The U.S. Court of Appeals has resurrected Viacom's $1 billion copyright infringement...

  5. Search Marketing and Social Media in Regulated Industries

    This article was originally published on ClickZ. Because the FDA has not published any definitive guidelines or interpretations for these new marketing scenarios, companies are forced to assess and interpret these scenarios themselves and act...

  6. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Techniques for QDF are worth a separate article. Throughout this article I'll refer to "items" and "products" interchangeably. As such, they may also play into the rankings of a page, as I've described before in my article on CTR and rankings.