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  1. Google Palestine: Is Google Taking Sides?

    This is a step in the right direction, a timely step and one that encourages others to join in and give the right definition and name for Palestine instead of Palestinian territories. Google has placed itself smack dab in the middle of a...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    According to Albert Einstein, the definition of insanity is doing the same thing over and over again and expecting different results. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Keep in mind that the calculation for return on investment, and therefore the definition, can be modified to suit the situation – it all depends on what you include as returns and costs. The definition of the term in the broadest sense just...

  4. How to Create a Visible & Engaging LinkedIn Profile

    It's important, then, in the exercise of making your LinkedIn profile more engaging, to develop a written target market definition and strategy. For those of you who are new to LinkedIn, the importance of getting found by your target audience on...

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly complex segments. Most global organizations have established unique intra-departmental processes and alliances across...

  6. Advanced Search Operator Tactics

    Definition: When you use the related command, Google will return webpages that are similar to the webpage you've specified.related:example.com] Definition: Adding site: to your query will restrict the search results to the domain you've specified...