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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Extortion specifically refers to the practice of obtaining something through force or threats, although there is a much more specific legal definition. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  3. Last-Minute SEO - Here Come the Holidays!

    The thing is, today there are so many different strategies you can use to bring clients and users to your site that we need a broader definition, so let’s call it "Website Visibility. Unless their business is summer-related, summer is the time of...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for...

  5. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The definition of sleuthing is, "to track or follow. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  7. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  8. Task Analysis: The Key UX Design Step Everyone Skips

    First, a definition: Task analysis is a step-by-step analysis of the users' task, from their perspective. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees...

  9. Social Media Monetization in a 'Mobile First' World

    The trick with native advertising is that the ad units, by definition, are not one-size-fits-all. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved...

  10. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For our purposes, as digital marketers, I don't think we need be concerned with the precise definition or the metrics used to answer the question. I don't know if artificial intelligence, in its most constraining definition, is actually possible.