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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The definition of sleuthing is, "to track or follow. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    First, a definition: Task analysis is a step-by-step analysis of the users' task, from their perspective. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees...

  4. Social Media Monetization in a 'Mobile First' World

    The trick with native advertising is that the ad units, by definition, are not one-size-fits-all. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For our purposes, as digital marketers, I don't think we need be concerned with the precise definition or the metrics used to answer the question. I don't know if artificial intelligence, in its most constraining definition, is actually possible.

  6. Future of Paid Search: Think Target Audiences, Not Just Keywords

    An audience (by my definition) is a group of targets that specify the smallest possible bucket of people. Keywords are awesome. We can't target an individual person on search, we can target a group of people who share a common characteristic: they...

  7. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    In "Time for a New Definition of SEO", many readers commented with their own insights and opinions about the requirement for a new definition of SEO. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...

  8. Searcher Personas: A Case for User-Centric SEO

    The definition of an archetype is "…the original pattern of which all things of the same type are copies. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are...

  9. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    It's just a question of definition and moving forward. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe. Even the very subject on the correlation of change and...