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  1. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The definition of sleuthing is, "to track or follow. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    First, a definition: Task analysis is a step-by-step analysis of the users' task, from their perspective. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees...

  5. Social Media Monetization in a 'Mobile First' World

    The trick with native advertising is that the ad units, by definition, are not one-size-fits-all. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved...

  6. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For our purposes, as digital marketers, I don't think we need be concerned with the precise definition or the metrics used to answer the question. I don't know if artificial intelligence, in its most constraining definition, is actually possible.

  7. Future of Paid Search: Think Target Audiences, Not Just Keywords

    An audience (by my definition) is a group of targets that specify the smallest possible bucket of people. Keywords are awesome. We can't target an individual person on search, we can target a group of people who share a common characteristic: they...

  8. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    In "Time for a New Definition of SEO", many readers commented with their own insights and opinions about the requirement for a new definition of SEO. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...