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Defining

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  1. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. Read any popular digital marketing thought leadership blog and...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    To answer that, you will need to start by defining your goals and success metrics. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Old methods of defining customers no longer work. Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are gaining ground.

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    This means identifying your target personas, defining the actions you want them to take, and then selecting and implementing the most relevant technologies to help you target these. "From the days of cave men writing on the walls, brands have been...

  6. Google Doodle Marks 50th Anniversary of King's 'I Have a Dream' Speech

    The speech is considered a defining moment in the American Civil Rights Movement, and was in response to the civil rights legislation President Kennedy had proposed in June of that year. Today's Google Doodle celebrates Martin Luther King Jr.s "I...