It's important that you start by defining goals and conversion points for each page, part, and section of your new website. To compete successfully in today's new media landscape, simply having an optimized website isn't enough.
They both still provide good metrics for defining the value of SEO related content assets, and the links acquired with them. This question comes up frequently in client meetings and conversations with colleagues in the industry.
Defining the Outcome The approach you used two years ago to builds links is most likely drastically different than the approach you take now. As search engines have changed what they are looking for, the efforts we make as link builders have...
What young men say is it's the single most defining characteristic/identifier and their taste in comedy says more about themselves than music, sports, or religion. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and...
Clearly defining goals and expectations is a big part of holding your team accountable. Besides defining how your outreach team will do its job, goals and expectations keep outreachers focused. Managing an outreach team can be a daunting task, as...
Defining True Next Generation Architecture The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving...
Community: Gen C thrive on community, defining what's popular on YouTube by sharing videos with friends and family. YouTube is new getting more than 1 billion unique visitors every month. The YouTube team shared the news in a post on the YouTube Blog.
In this step, you’ll want to start by defining what your success metrics are. But more often than not, you’ll find companies trying to engage with their audience on social channels with no plan or strategy.
So let’s get started on defining our own personal content marketing perfect state. With the explosion of interest in content marketing, brands are diving headfirst into content production and publishing.
Like location, time of day and day of week play key roles in defining audience context. Many people will tell you that understanding mobile context is key to delivering a relevant mobile ad experience.
Start by defining your approach and establishing if your goals are realistic and attainable. When developing your video strategy, it's important to ask yourself in a serious way what you're looking to gain from it.
While a lot of marketing and advertising spend can indeed be measured easily online clearly defining the value of content creation is more difficult. 2013 is the year digital fully embraces a content-led future.
One term I hear quite frequently that is often ambiguous is the concept of a search "strategy. Does the word strategy refer to how to execute particular parts of the overall campaign? Or does it refer to the sum of the different parts of the campaign?
Defining your personal branding goal is the first action you need to take. Headline: Your Headline reflects what it is you want to be known for (going back to Step 1 and defining your personal branding goals).
Coupling the KPI to the goal, you should be defining S.M.A.R.T.goals that are: Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!
Good SEO requires hard work, execution and usually a large chunk of time and labor creating content, fixing on-page issues and defining long-term strategy. As you may have heard, Google is clamping own on how tool owners use their APIs.
Site structure, as well as feedback from phone-in clients, often gets overlooked when defining the best user experience for users in specific countries. The definition of integrated marketing continues to evolve beyond simple channels – toward...
Well, a slew of companies have stepped up to monetize, app-ize, and otherwise work the new data into products and websites that are defining the new interface between the public and the government. Governments everywhere are opening up their data...
In defining success metrics and performing follow-up analyses, there are few excuses for having negligible or “fatty” content. The thing is, content isn’t so black and white – especially on the web – which is what makes it so disarming to begin with.
Defining Which Click You Want A mother gives her son two ties for his birthday. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s the matter, you didn’t like the other tie?
