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  1. Introducing the Local Marketing Adoption Curve

    When you are running, your local marketing efforts should be getting more sophisticated through the use of hyper-local paid search and paid social targeting DMAs and other defined demographics. Today, marketers must ensure their brands are visible...

  2. Cross-Device Measurement: Believe the Hype

    User Email: The email of the user defined by the marketer. User ID: The ID of the user defined by the marketer. Username: The username of the user defined by the marketer. More than 40 percent of online adults sometimes start an activity on one...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Once this solution has been defined, the company becomes married to it and further propagates it by merely pushing it out. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search...

  5. Pre-PPC Strategies For Launching a New Product

    You can't test a market segment until you've defined it. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer...