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  1. Pre-PPC Strategies For Launching a New Product

    You can't test a market segment until you've defined it. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer...

  2. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. Not even the world's biggest brands are immune from reputation disasters.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our Audience Was Clearly Defined Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance.