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  1. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. An important aspect of social media that is often overlooked is that the typical social...

  5. The Multi-Platform Majority Has Arrived. Are You Ready?

    It is also changing the way that marketers must approach their ad campaigns and how they think about reaching the right audiences in the right context at the right time. In a macro sense, the best way to define mobile utility is to break down the...

  6. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Data is seemingly ever present and infinitely divisible into segments that allow for minute-by-minute reactions to advertising and marketing campaigns. People augmenting the URL of the content. Because of this we define "analytics" as the software...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  8. Attention Digital Marketing Director: Read This for Your Social Media Success

    That's why it's crucial for digital marketing directors to plan ahead and constantly have someone qualified on their team to measure the results of related programs and campaigns against the time, effort and spend dedicated to social media marketing.