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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you define "better. If you've just begun to move in the direction of content marketing, it's time to really commit...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This basic tool can be very helpful when you are dealing with publishers that don't have widgets that track such stats, or a large amount of content outreach going on. Data is seemingly ever present and infinitely divisible into segments that allow...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    We live in a three-device world – leading to attribution and content iteration challenges. Attribution and Content Clearly, content has become the catalyst that has driven a dramatic rise in the importance of earned media.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! Define important metrics to compare different tactics. My earlier post, "Social Media ROI: How to Define...

  7. Audience Targeting in Mobile: 4 Key Elements of Context

    However, it’s not an exact science and very few have been able to define mobile context explicitly enough to make it actionable for marketers. Much can be inferred from a user’s exact location beyond their point on a map, such as the type of...