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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Let's now define those four components and then the metrics and analysis each requires. Content marketing has gained much traction over the last 18 months and for good reasons. It's becoming an important part of any organization's marketing mix and...

  2. What is SEM? Depends on Who You Ask

    How Do the Search Engines Define SEM? There are two posts on Search Engine Land that define SEM slightly differently. How Do Industry Professionals, Businesses, Brands Define SEM? This made perfect sense, as marketing naturally incorporates a wide...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. If you haven't been using any rich markup schema on your website, you're missing...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Define the Problem, First You can't accurately solve a problem until you just as accurately define it. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Set very high content standards, and define a very clear brand personality and tone. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal...