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  1. What is SEM? Depends on Who You Ask

    How Do the Search Engines Define SEM? There are two posts on Search Engine Land that define SEM slightly differently. How Do Industry Professionals, Businesses, Brands Define SEM? This made perfect sense, as marketing naturally incorporates a wide...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. If you haven't been using any rich markup schema on your website, you're missing...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    There is obviously different data to collect within the three strategies, but it's really important to define each metric and how it can be used to improve your results. Internet Marketing is getting more and more competitive and if you want to run...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Define the Problem, First You can't accurately solve a problem until you just as accurately define it. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success...

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts define our thought processes. It is a declaration of the policies and aims that I work with and those that define the context under which I make all...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    Set very high content standards, and define a very clear brand personality and tone. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal...

  7. How to Plan Effectively for Content Marketing in 2014

    To produce your content plan you will need to first define what topics you want to own (what is your company great at). Define Your Coverage Area We all know that SEO is evolving. Further, the relevance of high quality and frequent content around...

  8. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    Google has also included Easter eggs in search results for [the answer to the ultimate question of life, the universe, and everything] (the answer is 42), as well as [define anagram}(“Did you mean nerd fame again”?

  9. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In the example I have provided, we would not have the ability to define revenue, if the necessary data was not provided to enable the calculation. Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media...

  10. The Multi-Platform Majority Has Arrived. Are You Ready?

    In a macro sense, the best way to define mobile utility is to break down the device adoption trends and usage profiles. One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college...