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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Define and Segment Your Golden Corral Keywords The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent danger lurking in your...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Let's now define those four components and then the metrics and analysis each requires. Content marketing has gained much traction over the last 18 months and for good reasons. It's becoming an important part of any organization's marketing mix and...