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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    His advice: define the content the stakeholder cares about. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Define and Segment Your Golden Corral Keywords The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent danger lurking in your...