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  1. 5 Fast Facts about the EU's Privacy Ruling on Google

    I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London School of Economics. The flip side to this ruling is that those looking for an unbiased view of an individual...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Several years ago, I would have said that the default answer when someone proposed doing a guest blog post would "yes. However, with the rapid rise of low-quality or spammy sites trying to build tons of links via guest blogging, so I'd say that the...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    We know that the major search engines calculate dwell time, and that low dwell time can be a strong signal that the content at hand didn't meet user expectations. If you're not familiar with dwell time, it's the time in between a user clicking...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in the screenshot above). How to Find the Tool: Find manual Action under Search Traffic, Malware under...