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  1. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    Big changes are coming to Mozilla, as Google will no longer be the global default search provider for the Firefox browser anymore. Instead, Yahoo will become the default U.S.search option in the browser for the next five years, under a new...

  2. Netting problems will restrict pension funds, FCMs warn

    That is spurring a search for a workaround, and some lawyers claim to have found one buried in provisions originally made for bank regulators after the mass insolvencies of the US savings and loan crisis – unfortunately, it can only be applied by...

  3. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  4. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile search...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page: The AdWords default settings are all about getting...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could negatively impact organic search visibility down the road. Bounce Rate: Whether a user returns to or "bounces" back to...

  7. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free...