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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  3. Google Cuts Authorship in Search Results by 20-40%

    In mid-December, Google rolled out new authorship algorithms designed to display authorship for what they consider relevant and interesting authors, Google has confirmed to Search Engine Watch: If you are using authorship for a WordPress-based site...

  4. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This was only the second holiday season with paid Google Shopping ads...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Utilize non-Google search engine results, as well as third-party trend/insights tools. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and...

  6. Goodbye, Keyword Data: Google Moves Entirely to Secure Search

    Not wanting to feed the rumor mill or feed any false speculation, Search Engine Watch has reached out to Google for a comment. We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this...

  7. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Search Engine Watch is certainly experiencing the wrath of "(not provided)" as well. Visitors to these sites may be more savvy with technology and have opted in to secure searches in their browser's settings, even if secure searches are not the...

  8. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Microsoft is the first search engine to add the sort of feature that the UK government has suggested will be a good way to protect children online. Microsoft rolled out the feature on the Bing search engine this weekend.

  9. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    I've been writing about search engine marketing and PPC for over seven years, and its clear that practitioners in this field are passionate and opinionated about PPC. For most campaign types, the auto-upgrade default is based on bids from similar...