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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The default report will be filtered by Web (for Web search). When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The default approach for many brands when initiating social media is to broadcast. As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less...