Segment Contributed by: Pamela Nelson is the Senior Director of Analytics along with instructions on how to use it – in the comments to help others find those nuggets of gold buried deep within their own mountain of web analytics data.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. Create links on your category pages to deep pages with popular terms that you’ve...
However, throwing a team right into the deep end isn't effective either, as green outreachers are inefficient and without guidance could spend hours perusing the web on the company dime. Train…Then Throw Them in the Deep End
Responsive web design (described above). Google's official policy is that responsive web design is preferred if it's the right solution for your user. Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps...
Take, for example, a web store owner I’ll call Luke, who has one of those old-fashioned shopping cart websites; tiny product pictures, ugly fonts, clumsy navigation, narrow body. But none of these ads really addresses Luke’s deep worries.
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. There’s not a single audit I’ve completed during...
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. Plan the process of sharing it on social media and all over the web...
Overwriting plagues the Web and kills the digestibility of your content. This is a net positive since most content on the web sucks. Deep linking also help boost page visits and time on site. The SEO world continues to shift its collective focus to...
Web Analytics Deep Dive #SESLON - State of Search Target deep and identify association with demographics and interests and remember that retargeting and third party audience modeling matters to community managers and content marketing.
You'll notice a pattern starting to form in regard to the percentage of certain anchor text and where the anchor text is found on the web linking to your website. Deep link ratio (index page, interior page, or deep link)
You should produce content that lives both on your own site and elsewhere on the web. The Social Web The social web has changed the game completely. Its influence now reaches deep into SEO territory. Over the last few years the changes to search...
To do this, run the your redirects through a bulk header checker, such as the one provided by SEOBook or one of the many others that are on the web. Run a Deep Crawl Whatever you choose here, the key is deep crawl.
With links making the World Wide Web go round, most people are neck deep in the link acquisition game, and over the years, it’s gotten pretty ugly. In the last year, Google really changed the game. Things that never used to "hurt" a website are now...
Social media/Web 2.0 sites Plain old web pages Share the infographic and images on the web 2.0 sites like Slideshare, Good.is, and others. Now we're at the nexus of web analytics and content marketing – call it content metrics.
Better yet, perform these cheap and simple tests, then validate the results in the web browser. That action will lead to some deep insights. That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the...
Around this same time last year, we were discussing the inevitable increase and appreciation of data-driven decision-making with respect to web analytics insights and back-office data insights. This year marked the beginning of the end of siloed...
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Bridging the Web and App Economy For example, rather than simply counting links to app stores from the web, in...
Meet the Web Developer Plugin for Firefox and Chrome. Note, you should use a crawler like Xenu or Screaming Frog to check broken links in bulk, but you can definitely pick up some problems using the web developer plugin on a page per page basis.
