SEO News

Deep Structure

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  1. SEO Is No One-Trick Pony

    Categoryid=94s post from two years ago on proper URL structure. Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx?

  2. PPC Management: Your Past, Present & Future

    The tactics on this list should maintain the health and structure of your account. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He suggests any sites utilizing infinite scrolling also have static links, such as with a pagination structure, so bots can have access to all the information if their bots don’t wait for the infinite loading of the page.