Whether its the content of feed fields (e.g.title and description), the image that gets displayed for a given product, the structure of product targets, or the promotional text assigned to the products, PLA is an experimenter's paradise.
Informational architecture: Creating the structure of concepts and data. Branigan defined true next generation architecture as the design of ecosystems that incorporate at a deep level the sharing and conversations will drive user engagement in...
Your internal linking structure is extremely important SEO-wise. There’s not a single audit I’ve completed during my career where I haven’t been neck deep in the site’s code at some point. When performing SEO audits, you’ll find yourself neck deep...
Below are a few, of many, key takeaways ‘mashed’ up with further insight and structure to help you digest this very creative content. Target deep and identify association with demographics and interests and remember that retargeting and third party...
However, this agency structure can turn into a complete mess if not pursued properly. Some employees will represent a long, lean "T" with a short horizontal arm – meaning they will have very deep knowledge of one specific subject but a limited...
Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such a structure can help us maximize the value of the content marketing campaigns we plan.
URL structure. Site-wide SEO: Technical issues based on known best practices including duplicate content issues, indexing problems, URL structure or any other technical problem that affects your SEO performance.
How to Structure Solutions-Oriented SEO Landing Pages Let’s look at a blueprint for how you can structure a solutions-oriented SEO landing page. However, our focus has been primarily on SEO, user intent, and content structure.
Using the web developer plugin, you can view the document structure by clicking the "Information" tab, and then choosing "View Document Outline". During audits, there are times you find yourself neck deep in source code to confirm how a page was...
Crawlability, including XML sitemaps, navigational structure, rich media cautions, graceful degradation, URL structure, robots.txt, crawl rate, access and instruction for Bingbot to crawl the site, and using Ignore URL parameters, where appropriate.
The GDN campaign's structure and maintenance are completely independent of search, and the targeting options are such that you can – and should – cast a tremendously wide net as long as you also cut aggressively.
We want a folder structure where URLs aren't directly off the site root but not six folders deep. The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder structure of the site.
If your prospects are searching because they have a problem that they’ve so far been unable to solve, you can structure your ads and landing pages based on the Hoarding template. The foundation of this style of search advertising is deep empathy...
Regardless of the payment structure, the concern is that users go to Google organic search for objectivity and relevance, not to be pitched products. Wojcicki is knee-deep in the current antitrust talk as an important influence in the acquisitions...
A Simple Website Structure What one may conclude is that it's better to keep a limited number of sub-pages in your site, after all – Page Six is carrying more weight than Page Four so it must be a better structure.
This is an opportunity to assess the structure of the site to see where improvement is needed. The elements of review for competitive analysis can vary from marketer to marketer based on how deep they want to analyze competitors.
Internal linking also promotes healthy link equity flow throughout a site, allows you to strategically channel link juice to target landing pages, lifts deep pages higher up in the site structure, and improves usability and overall crawlability...
There is no set formula as to how you report metrics to an agency or a client as every company has a different organization structure, political structure, and level of knowledge. Depending upon your objective you can start to build and utilize...
Usability s all about how you organize content on your site, decide on your folder structure, and how you label elements on your site. A deep understanding of web analytics and metrics is a given. Should SEOs be siloed into doing just SEO and close...
It’s easy to bury content marketing assets deep in the navigational structure of a website. Via the case study, lead scoring is the process of creating a point structure for various demographic, firmographic, and behavioral attributes, such as job...
