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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. If you have location or sell through the channel, get your locations or agents up on mobile geo...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Are we excited to show our links to the client, and would we hesitate to show other link building professionals? Are we fostering positive relationships and impressions as we build our links? The post he made from talking to industry experts went...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    One person approached Matt to say a competitor was ruining them by pointing paid links to their site. Yet when he looked into it, he discovered paid links from 2010 pointing to their site, and said there was no way competitors would have bought...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    This tool will show you trends over time so you can really see if there is value on deep page links. You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in...

  6. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Once you combine all pages to a single page, 301 redirect the other URLs to that single page, in the event they've attracted links and/or accrued link equity. Pulling in mashups of links/text of similar products, product accessories, special offers...