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  1. Your Job Is to Make Google Look Good

    Other Person: "You are telling me I need links, but I can't simply buy them. Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to the...

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  2. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes Review links built Review not only the links acquired, but also keep a check on: Review external links Crawl any external links to ensure they are not linking to 404 pages or resulting in errors...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Build an Audience, Not Links Great content has human engagement and trust signals, such as recognized...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    SEO deep links, McKenna said, can be tracked like paid channels with URL parameters. He said this loss of referrer data affects organic links, including Facebook. An additional way Groupon is measuring SEO is by looking at deep linking into mobile...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It's difficult to get links into deep pages on your site naturally, so you want to think long and hard about deleting content with links. Does it have inbound links? In fact, Google continues to dial up the importance of quality content and user...

  7. How Can Good PPC Managers Become Great PPC Managers?

    To do this, further diagnose the weakest links. Great PPC managers will deep dive into the data and uncover applicable action items from it. I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people...