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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile...

  2. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Over the years, people have wondered whether pages that appear lower in the search results might be weighted differently, because people who are that deep into the search results obviously couldn't find what they were looking for on the first few...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Deep Learning in Regular and Voice Search This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results.

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    This tool will show you trends over time so you can really see if there is value on deep page links. Simmons concluded the presentation by saying that we should really focus on BWT to make a difference.

  5. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    A 4-Step Approach to Ecommerce Content: Focus on the Experience The other issue pertains to your site's "crawl budget" (i.e.how deep/how many pages Googlebot crawls each time it visits your website). Typical issues with ecommerce product pages are:

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Focus on different SEO metrics, such as deep-linking page visits, to understand what content is optimized and appealing to searchers. Proactive marketers took this into consideration a long time ago and began to focus on social signals and...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Focus on users instead of customers. Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. Often companies focus exclusively on conversions and don't get the big picture.

  8. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    The self-perpetuating cycle of asking business questions, diving deep into analytics data, providing actionable insights, and testing data-driven recommendations often scales by orders of magnitude quicker than the human resources and tools often...