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  1. Dealing With Onsite Duplicate Content Issues

    Duplicate content issues can lead to a decrease in crawl rate – this happens because Googlebot is busy crawling unnecessary similar pages The problem of duplicate content arises when there is more than one version of a page indexed by the search...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She might decrease her bids to people living in Phoenix and San Diego, since those areas don’t get as much rain, therefore conserving her budget for areas like Seattle. In between live tweeting from the event, posting pics, and overusing the...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    For the first few weeks, I only saw enhanced recovery or decrease (meaning that I didn’t see any ups and downs over time). I mentioned earlier that I’ve consistently seen websites that were impacted by Panda 4.0 either increase or decrease over time.