Declaring a test over too soon can easily drive suboptimal decision-making when it comes time to leverage the results. Have you stopped doing consistent ad testing in PPC because the results of your tests couldn't be replicated over the long term?
But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm.
This is best achieved by maintaining a consistent base language throughout your website and declaring the default language in the header markup of each page. The world is shrinking and with it the need to support content for more users means...
Ignore the headlines declaring an entire segment of the marketing industry dead based on incomplete research. Surprisingly, even niche marketing publications shouted it from the rooftops. Check out these headlines:
That would be like declaring a coin “rigged” because you flipped it twice and got tails both times. In Holland, one suburb’s consumption patterns utterly baffled the officials. The houses were all identical, and all built at the same time.
In the not-so-distant past, we’ve seen a hard-coded Bing Easter Egg declaring Google “more evil than Satan himself;” the Hiybbprqag honeypot drama, and Microsoft CEO Steve Ballmer’s declaration that Google is just copying Bing.
When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism...
To accomplish this, simply use traditional interest footprints for declaring ones ethnicity such as “am [ethnicity],” “proud [ethnicity],” “[ethnicity] pride,” “[ethnicity] American” and so on. The Facebook Ads Platform is an amazing tool for...
To my surprise there was also significant amount of skepticism towards Google+ with speakers such as Aaron Goldman unabashedly declaring zero interest in Google+, until they implement core features such as an easily shareable name space and stop...
It appears now that they needn’t worry about Google scooping up the online video service; Hulu partners released a statement in October declaring they’ve opted to build out the service and won’t be selling anytime soon, despite a Google bid "in...
Whilst it is possible that the Linkedin data only reflects the number of employees declaring their job position, it is nonetheless a useful indicator of commitment to SEO. Following up on an annual data analysis evaluating the SEO effectiveness of...
It's all very well declaring what you shouldn't be doing, but what should you be doing? There are hundreds of strategies, dozens of opportunities and, to top it all off, the playing field is always changing.
It granted an exemption people remixing videos on YouTube, declaring it is not a violation of DMCA if they use excerpts from DVDs for the purpose of criticism or comment. Most reporters are focused on the United States Copyright Office declaration...
AllFacebook went as far as saying that the social site was "declaring war on Google. Question: have you conducted a search recently on Facebook? And have you noticed that something different, something huge was happening?
The Telegraph accused him of, well, properly declaring donations made to him to employ a member of his staff. Has UK Election 2010 just experienced its first real "Twitter moment"? Well, colleagues on both sides of the pond have noticed that...
Conversely, you could re-watch Obama's famous infomercial with the tiny print disclaimer appearing below the large print "CEO GOOGLE" declaring Schmidt's endorsement as "personal. Well, it's that time of year again.
The problem with declaring the web as full of junk is that such elitist thinking generally leads to a social form of censorship. I don't know if everyone is in a bad mood over the economy or what, but web content is having the worst week ever.
The high maintenance folks in my group responded to my service quality question by unanimously declaring Google's service group better than Yahoo's. What makes a good search advertising platform? Ease of use?
Meanwhile back in the PR boxing ring, the combatants involved are declaring themselves "tech providers of the people," while chanting "The Battle Hymn of the Republic," or something along those lines.
I took a stand on hyphenated domain names last week ("How to Choose the Best Domains for Search Engine Visibility") declaring domain names such as http://www.keywordA-keywordB-keywordC.com are spammy.
