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  1. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Lamar Smith, its chief sponsor, vowing to bring it back for markup in February, just days after the White House released a statement that they would not support it. In their closing, the White House was clear that they plan to continue moving...

  2. Top 10 Web Analytics Myths… Dispelled

    Should your company officially support IE6 for our next redesign? Adding JavaScript code to a site requires time and effort, analyzing reports and deep-diving may entail hard costs and additional access to tools, and the practice of web analytics...

  3. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    In some cases, B2B marketers try to capture too broad of keyword terms, without enough content relevance to truly support such a target. Most keyword research tools won't deliver measurable search estimates for these types of keywords, so it's...

  4. 4 Key Recommendations for B2B SEO in Industrial Markets

    It's encouraging to find reports such as Globalspec’s that support the need for search engine marketing within the B2B company. Calculators and forecasting tools. Fifty percent of key decision makers in industrial organizations will spend more time...

  5. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Remember, more individuals will mention non-specific terms; ensure your efforts are aligned to your brand's specific goals (sales support vs.lead generation). This is where paid social media monitoring tools such as Sysomos or Radian6 come in handy.

  6. 2010 Search Predictions: The Experts Weigh In

    Ask.com is an example of this, when Ask catered to answering questions, they were very popular amoung women, which is a great demographic to support. The bottom line is that when it comes to any vertical search market, you've got to remember that...