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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. It’s impossible to keep all of your clients forever and what is especially challenging...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What are all the different ways we can interact with [VENDOR NAME]'s support team? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Again, this is a common task and the shopping cart is ill equipped to support this, well. Artifacts: What tools or information do they use in the course of the task. Purple represents objects, tools, or information that the users need.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, organic search was absent from the discussion about how Google Analytics could be used to support business decisions. There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more...

  5. Attention Digital Marketing Director: Read This for Your Social Media Success

    If that is indeed the case, you will want to review these resources and define appropriate roles, support levels, and decision trees. You will also want to make sure that your social media monitoring tools such as Viralheat, Hootsuite, and others...