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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. It’s impossible to keep all of your clients forever and what is especially challenging...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. While there have been technological advancements that...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) I find that identifying which individuals, committees, etc.need to be involved helps streamline workflow and...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What are all the different ways we can interact with [VENDOR NAME]'s support team? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    But that encouragement was not accompanied by the proper operational and air support to ensure victory. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are...