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Decision Support

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What are all the different ways we can interact with [VENDOR NAME]'s support team? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    But that encouragement was not accompanied by the proper operational and air support to ensure victory. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The cultivation of quality content will require contribution from every area of the organization, and support every aspect of the business. Businesses and brands have sought out the expertise and support from experts in each of these fields to help...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. Since Google made the decision to encrypt the vast majority of its searches...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, organic search was absent from the discussion about how Google Analytics could be used to support business decisions. Optimizing Campaigns: Once a decision is made on where to invest, there are opportunities to optimize the campaigns...