SEO News

Decision Purchasing

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Factors that lead to a purchasing decision While the child will ultimately be the one using it, the parent is the one you need to create content for because they'll be the one purchasing. This tells you who your buyers are and how they're shopping...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    then I could expect them to revisit my site several times in between finding the jacket (and making the decision) and finally purchasing. It makes sense if the user is taking a long time to research and we want to be on shortlists but not over...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. To review, channels providing "assisted" conversions are those that appear somewhere in the consumer's purchase path but are not always the last exposure...