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Decision Purchasing

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Factors that lead to a purchasing decision While the child will ultimately be the one using it, the parent is the one you need to create content for because they'll be the one purchasing. This tells you who your buyers are and how they're shopping...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    then I could expect them to revisit my site several times in between finding the jacket (and making the decision) and finally purchasing. It makes sense if the user is taking a long time to research and we want to be on shortlists but not over...

  3. How to Reach and Market to Moms During the Back-to-School Season [Study]

    The back-to-school event is the second largest shopping experience in the U.S.behind major winter holidays, according to Experian Marketing Services, and a recent study shows what marketing activities reach the decision-makers – the moms – during...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. To review, channels providing "assisted" conversions are those that appear somewhere in the consumer's purchase path but are not always the last exposure...

  5. The Quick Guide to Developing Customer Personas

    Knowing the keywords used to find your site and whether the page they landed on provided the information (bounce rate), you can learn more about your existing and potential customers purchasing path. Who and what influences their purchasing...