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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. There is nothing wrong with being a focused, specific boutique agency, but don’t say...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Those creating them are drawing on countless years of experience and audience understanding and the process of pulling them together is science. I’ve been lucky enough to lead brilliant teams to create them, so let’s look at how that process works...

  3. Survey Says: Stop Making Assumptions About Your Content

    Case studies are a very useful piece of content leveraged in the B2B sales process. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded a report, shared a social post, watched a video - and can...

  4. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    As a result, Wikimedia says, "accurate search results are vanishing in Europe with no public explanation, no real proof, no judicial review and no appeals process. Once again, this is a decision that impacts the search engine algorithm which is not...

  5. Google Responds to 'Right to Be Forgotten' Questionnaire

    In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve over time as it works through the process. We look forward to working with the Article 29 Working Party, as we confront the...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe or have examples of their task-analysis process? User research is a proactive process; usability testing is reactive. UX is a two-part process beginning with a scientific, disciplined approach to understanding the users' problems...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. This process should be ongoing so that you continuously expand your keyword list.

  8. Content Conundrum: The Vanity vs. Performance Dilemma

    The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process. Just make sure you set up a process to measure your content objectives at each stage of the...