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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Mark Twain has a point. Personas, in simple terms, are fictional "people" created to reflect the needs and characteristics of groups that make up your audience and should form the basis of your content strategy decision-making.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they walk through your current design and point out why specific aspects of it are limiting your success? The good UX designer can walk through your current design (or any similar design, for that matter) and point out limitations with the...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...