SEO News

Decision Making

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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    On May 15 the FCC opened comments to the public for 120 days, inviting commentary on whether the commission should make any modifications to proposed rules before making a final decision later this year.

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    With the inclusion of impression share in reporting, Google is offering a glimpse into what is necessary to gain coveted PLA positioning, which should help decision making going forward. Last week, Google confirmed that it would be forcing...

  3. 4 UX Tips That Will Improve Your Content Strategy

    You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your website in a place that it will be helpful to users. It's time that our content strategies focus on the...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    You'll find that users often lack the specific knowledge necessary to accurately make the right decision. You also need to identify the decision points in the task flow, as these are the critical points requiring specific knowledge by the user.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    The time delay between abandonment and return allows you time to influence the purchase decision through targeted personalized content. You can cut through the clutter and filter out the noise by making the web experience more relevant to the...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience Longer videos aren't necessarily more effective, with 83 percent of respondents citing the ideal length of a video to inform a purchase decision is five...