SEO News

Decision Making

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Remember, "look-back" periods should match the consumer’s decision-making time, he said. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    An expert UX designer can provide data-driven and experiential justification for every design decision instead of merely following the crowd. Most websites make many classic mistakes that have become de facto standards simply by virtue of everybody...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. If you've been managing pay-per-click campaigns for a while, you probably know...