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Decision Making

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    An expert UX designer can provide data-driven and experiential justification for every design decision instead of merely following the crowd. Most websites make many classic mistakes that have become de facto standards simply by virtue of everybody...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    In the latest version of the guidebook for search quality evaluation, we saw the addition of language around expertise, authority, and trust as a decision-making factor. Businesses and marketers that are already building great brands, sharing...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. If you've been managing pay-per-click campaigns for a while, you probably know...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    On May 15 the FCC opened comments to the public for 120 days, inviting commentary on whether the commission should make any modifications to proposed rules before making a final decision later this year.

  6. The 4 Most Interesting Features in Google Shopping Campaigns

    With the inclusion of impression share in reporting, Google is offering a glimpse into what is necessary to gain coveted PLA positioning, which should help decision making going forward. Last week, Google confirmed that it would be forcing...

  7. 4 UX Tips That Will Improve Your Content Strategy

    You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your website in a place that it will be helpful to users. It's time that our content strategies focus on the...

  8. Task Analysis: The Key UX Design Step Everyone Skips

    You'll find that users often lack the specific knowledge necessary to accurately make the right decision. You also need to identify the decision points in the task flow, as these are the critical points requiring specific knowledge by the user.