Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Facebook is combining what it knows about its users...
Money keywords are words you can use in your filter when trying to find the decision makers or the active members within a vertical. Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build...
Additionally, 1 in 3 tech B2B decision-makers are turning to online video for information (Google). But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct...
With more than 175 million users (many of whom are executives and decision makers), you would be hard-pressed to get their attention without actively doing something to get found and then engaged. While the LinkedIn Profile change has impacted the...
If your goal is to reach business decision makers, you should try Bing – it works very well for B2B at a fraction of the cost of Google. So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe...
The Marine Corps’ YouTube brand channel, presenting a breadth of information on a dynamic platform, turns fence-sitters into decision makers. If you’re interested in building a successful channel on YouTube, you’ve got to think beyond just getting...
Marketers have a variety of targeting options to use to connect with LinkedIn’s 175 million members, including 7.9 million business decision-makers, 1.3 million small business owners and 4.2 million corporate executives.
Facebook decision-makers are well aware of the delicate balance between the social and advertising experiences. Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this...
Links are a way to instantaneously quantify our activity, providing the much needed "proof" that allows decision makers to sleep better. If you're an SEO professional reporting on the number of links earned, this article is dedicated to you.
There may be an echo-chamber effect, where activity in forums and on blogs results in decision-makers moving budget to paid,” said Cazier. A lack of confidence in organic could be causing decision-makers to reallocate budget away from SEO, to paid...
OK, now that you understand that hats are tactics, color levels of compliance to the terms of service, and negative leveling is an ethics decision, what does Google think of SEOs? We all know search engines aren’t perfect and sometimes junk gets in...
For most B2B companies, since the price point is high and the sales process is complex, decision makers don’t do their own research and therefore won't click on sponsored links. So the leads you’re getting are either bad, or too far from the...
Often in our industry, decision makers on the buyer’s end don’t have a clear understanding of the in-depth workings of SEO. Bought anything off of Amazon lately without reading the reviews? Probably not, since we’re intrinsically driven to seek out...
Best practices for visualizing data for decision makers. Decision-making based on designated key performance indicators (KPI’s). The data they should be collecting, aggregating, and displaying to assist in decision-making among any given audience...
The value in social for us is that it’s a new way to get to decision makers using channels that didn’t used to exist,” Menard said. Many webmasters received the dreaded backlink warning emails directly from Google Webmaster Tools.
It’s our job to pick out the gold nuggets from all that data, and present it to the decision makers in a way that’s easy to understand. Whether you’re in-house or agency, good PPC reporting is a key factor to proving the value of PPC and of the job...
No longer will we have to assure clients or marketing decision makers that Ad Extensions are an important part of the PPC puzzle. Each list builds on the last as PPC managers the world over desperately try to improve functionality and reporting...
Decision Makers Understand the ROI of Paid Search If key decision makers are looking at business metrics to manage their search marketing budget - we need to understand the value of SEO based on the same goals.
She also explained that it’s easier to get buy-in from decision makers after experiencing a few successes. The business has to revolve around SEO in that we have to think of every decision, how will this affect our SEO?
Make sure you invite decision makers and the individuals who absolutely need to know what is happen with your SEM efforts. Most PPC managers have to report to someone. This could be clients, a direct supervisor, or upper management of their company.
