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Decision Makers

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  1. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, you can answer questions that your standard content metrics can’t tell you, such as: Am I reaching desirable prospects (decision makers, key targets)? This data tangibly quantifies the actions your customers and potential customers...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    B2B Decision-Makers Rely on Mobile Devices If you wish to convert interaction to action you must compel the decision-maker. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision...

  3. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Imagine if you could listen to the daily conversations of marketing decision makers at mid-size companies. Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail...

  4. BloomReach Adds 4 New Metrics to Measure Page Quality

    Kaufman adds that BloomReach customers are also the ultimate decision-makers in the direction of the site. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it's...

  5. How to Create a Visible & Engaging LinkedIn Profile

    With more than 175 million users (many of whom are executives and decision makers), you would be hard-pressed to get their attention without actively doing something to get found and then engaged. While the LinkedIn Profile change has impacted the...