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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Medium-Intent users may need more of a push, like a coupon or discount that...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: In the latest version of the guidebook for search quality evaluation, we saw the addition of language around expertise, authority, and trust as a...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience Nearly all the respondents (96 percent) find videos helpful when making...

  4. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. This isn't surprising since social media is the only channel where it's possible for brands and...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. See below for more thoughts on making that strategic investment). Since Google made the decision to encrypt the vast majority of...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Even these organizations rely upon some level of organic search engine traffic. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to...

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Look at your non-Google search engine referral traffic. First, Google has been making major steps to protect everyone's privacy, to prevent eavesdropping from government agencies throughout the world.

  9. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    As Search Engine Watch observed at the beginning of July, however improbably it seems, the answer is "Elementary. And hundreds of partners were making six figures a year. So, YouTube appears to be doing as much as it can as quickly as it can to...