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Decision Engine Making

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  1. The Evolution of SERPs and User Behaviors

    The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly be what they’re looking for. Users are much more research-driven than they were in 2005, and they want to see all options as fast as...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    As an aside, BloomReach offers these type of customized experiences for retailers and consumers through its SNAP product, which we’ve covered previously here at Search Engine Watch. But what retailers may not realize is that much of the...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Medium-Intent users may need more of a push, like a coupon or discount that...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience Nearly all the respondents (96 percent) find videos helpful when making...

  5. PPC Management Operations: The Ultimate Guide

    Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. This isn't surprising since social media is the only channel where it's possible for brands and...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. See below for more thoughts on making that strategic investment). Since Google made the decision to encrypt the vast majority of...