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  1. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Second, SOPA would impose harmful regulations on American business and slow economic growth in the U.S. A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch:

  2. Should Google Escape the Death Spiral in China by 'Losing Face'?

    Speculation in the industry suggests that, thanks to general economic growth in China and in online advertising, Google's revenues are level or even slightly up over what they were -- and they probably have lower marketing costs in China as a...

  3. Local Search Tactics for Tough Economic Times

    In looking back through all my Search Engine Watch articles, I realized it might be helpful to organize the topics into a checklist of tactics in order of priority to help your firm weather today's economic environment:

  4. It's “Horses for Courses” at SES London 2009

    Search Resources: Building a Better Economic Model: In today's uncertain economic times, businesses need certainty around their marketing and sales initiatives. But it also turns out that it has economic benefits.

  5. Meet the Conference Speakers at SES London 2009 - Part 2

    I interviewed Amanda at SES Chicago 2008 about how to get the most out of your marketing campaigns in today's economic times. As I mentioned above, I'll take a look next week at the wisdom of bringing a team of three people from your organization...

  6. Why Retailers Should Be Day Trippers to SES Chicago

    He'll also spend some time on finding insights on the effect of an economic downturn on search. Given the economic downturn, learn how companies are using the latest tools, like Google Website Optimizer and others, to maximize online sales without...