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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Medium-Intent users may need more of a push, like a coupon or discount that...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: In the latest version of the guidebook for search quality evaluation, we saw the addition of language around expertise, authority, and trust as a...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience Longer videos aren't necessarily more effective, with 83 percent of...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...