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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience Longer videos aren't necessarily more effective, with 83 percent of...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect...

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google took the opportunity to tout their Voice Search in the announcement, writing, “Say you’re thinking of buying a new 2014 Mazda3—just tap the microphone on your Google Search app or search for [2014 Mazda3] to instantly see facts like what...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research...

  7. How B2B Advertisers Can Use Q4 to Dominate Q1

    There is plenty of helpful information to get you started with each of these in AdWords' help section and also in publications like Search Engine Watch. Holiday travel: Plain and simple, the people that make the purchase decision just aren't in the...