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Decision-Making Process

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  1. Last Ditch Efforts to Halt New Google Privacy Policy

    If you’re just learning of this now and freaked out, there’s a really simple process for removing your search history from Google: But that didn’t stop EPIC from filing an “emergency appeal” in the hopes of getting the decision overturned and the...

  2. Google’s Patent Battle With Microsoft & Apple Escalates

    We haven't seen Microsoft's complaint, but it's consistent with the way they use the regulatory process to attack competitors,” a Google spokesperson said. And Microsoft is making its patents, standard essential and otherwise, available to all...

  3. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    We asked Apple which departments were consulted in this decision making process, but hadn’t heard back by press time. With that came the increased compatibility and usability, which Apple engineers decided users would prefer (and I don’t fault them...

  4. In-House SEO: Top 3 SEO Initiatives Before the Year End Freeze

    This could involve creating new content strategy for your site, working SEO in new product launches, or simply ensuring new marketing initiatives have SEO looped into the process. Let’s walk through the process and then shortlist the items that...

  5. A 4 Step Multivariate Testing Process That Works

    I suggest a simple four-step process: It’s equally important to understand howto test (i.e.the process that produces better results). The more complex the test, the more important it is to have process to minimize mistakes and maximize results and...

  6. MagiCubes.com Uses YouTube Private Videos to Turn Straw into Gold

    We created videos to help with our proofing process, but about a year ago, we started targeting our various verticals — associations, pharmaceutical, travel — with Promoted Video ads. RF: It can be hard to get tangible packages in front of decision...

  7. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers’ decision making process. As illustrated in the table below, sources of information are most...