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Decision

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  1. How to Create a Social Media Friendly Landing Page

    If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision. At the very least, consider creating a social media friendly landing page that presents one simple decision.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    An expert UX designer can provide data-driven and experiential justification for every design decision instead of merely following the crowd. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    In the latest version of the guidebook for search quality evaluation, we saw the addition of language around expertise, authority, and trust as a decision-making factor. The latest version of Google's "human rater handbook," a.k.a.search quality...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. If you've been managing pay-per-click campaigns for a while, you probably know...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you wish to convert interaction to action you must compel the decision-maker. B2B Decision-Makers Rely on Mobile Devices However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Not all of the questions below might be applicable to your business, but hopefully they...

  8. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It’s rare that you make an optimization decision that doesn’t involve this paradigm. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...