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Decision

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Not all of the questions below might be applicable to your business, but hopefully they...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It’s rare that you make an optimization decision that doesn’t involve this paradigm. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    On May 15 the FCC opened comments to the public for 120 days, inviting commentary on whether the commission should make any modifications to proposed rules before making a final decision later this year.

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  5. 7 Reasons You Need to Update Your Google Maps App

    Additionally, your results will display the open hours, rating, price, and much more to help you make your decision. Google Maps recently released a major update to their app for Android and iOS. The latest Google Maps is meant to provide you with...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...