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  1. Last-Minute SEO - Here Come the Holidays!

    Whatever you decide, if you go it on your own, educate yourself (or your staff) and start small. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a...

  2. Google, YouTube See Uptick in 2014 Back-to-School Search Traffic

    To decide what to bring to bring with them, college students are turning to so-called haul videos on YouTube in growing numbers. As students and teachers across the country return to the three Rs, Google says back-to-school searches have grown 45...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If you do decide to kill a page, be sure to redirect that link equity to another, relevant page on your site. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only...