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Deceptive Advertising

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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    to explore how much overlap exists between editorial and advertising online, and just how deceptive these ads can be in the various forms they get presented to users online. The practice has blossomed online in the form of native advertising, but...

  2. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads. Accordingly, Google did not engage in conduct that was misleading or deceptive.

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Recently, we’ve seen Google lose an AdWords case on appeal in Australia, where the judge ruled that Google had “engaged in misleading and deceptive conduct in four cases. Paid search advertising is big business and Google, with the lion’s share of...

  4. Google Forfeiture: Government Splits $500 Million

    That statement doesn’t exactly jive with Google’s position on their part in responsible advertising yesterday, after losing an appeal in which an Australian court ruled Google had engaged in misleading and deceptive conduct.

  5. Microsoft Updates Ad Policies on Relevance & Quality

    The update clarifies policies on deceptive ads and hinders direct response advertising. Additionally, Microsoft has made some changes in terms and definitions that are clear attempts to defuse direct response advertising (ads for third parties that...

  6. FTC Realizes 'Do Not Track' Too Complicated For Quick Decision

    Consumer confusion over what tracking is and "Some tracking, for purposes unrelated to behavioral advertising, may always occur. When consumers are offered a do-not-track option, they may misunderstand the limited scope of that choice; and, in some...

  7. This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail

    Many are making predictions or offering advice on the trends they are seeing within start of the holiday shopping season based on the advertising budgets they are managing. Yesterday, Efficient Frontier told paid search marketers to increase their...

  8. SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms

    The Attorney General's Office has repeatedly proven that we won't tolerate deceptive advertising by companies that sell products or services online,” McKenna said in a statement. SEATTLE – A Washington-based company that sells search engine...

  9. Search Headlines & Links: March 3, 2008

    Ad agencies should slide on down to SES New YorkWhether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use "a little churching up.