SEO News


  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    One consistent problem I have seen while analyzing Panda hits has been aggressive and deceptive advertising. So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would have...

  2. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    It's certainly the case that if you do nothing but duplicate content, and you are doing in an abusive, deceptive, malicious, or a manipulative way, we do reserve the right to take action on spam. Duplicate content is always a concern for webmasters.

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    to explore how much overlap exists between editorial and advertising online, and just how deceptive these ads can be in the various forms they get presented to users online. Publishers and advertisers have purposefully deceived consumers for...

  4. How Does Google Treat Hidden Text That's Only Temporarily Hidden?

    It's not deceptive, no one is trying to be manipulative, it's easy to see that this text is intended for users. Back about 10 years ago, it was so common to see websites that would have 10,000 keywords in hidden white text in the footer the...

  5. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads. Accordingly, Google did not engage in conduct that was misleading or deceptive.

  6. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Others may be deceptive, having only been created to make money via ads or affiliate links rather than to provide helpful information. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, seems largely unchanged from last...