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Deceptive

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  1. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    It's certainly the case that if you do nothing but duplicate content, and you are doing in an abusive, deceptive, malicious, or a manipulative way, we do reserve the right to take action on spam. Duplicate content is always a concern for webmasters.

  2. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    to explore how much overlap exists between editorial and advertising online, and just how deceptive these ads can be in the various forms they get presented to users online. Publishers and advertisers have purposefully deceived consumers for...

  3. How Does Google Treat Hidden Text That's Only Temporarily Hidden?

    It's not deceptive, no one is trying to be manipulative, it's easy to see that this text is intended for users. Back about 10 years ago, it was so common to see websites that would have 10,000 keywords in hidden white text in the footer the...

  4. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads. Accordingly, Google did not engage in conduct that was misleading or deceptive.

  5. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Others may be deceptive, having only been created to make money via ads or affiliate links rather than to provide helpful information. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, seems largely unchanged from last...

  6. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Recently, we’ve seen Google lose an AdWords case on appeal in Australia, where the judge ruled that Google had “engaged in misleading and deceptive conduct in four cases. Rosetta Stone’s trademark infringement lawsuit against Google, first filed in...