SEO News

Deception

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    This isn’t as much deception as it is just a horrible user experience. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a deception standpoint. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check...

  3. FTC Tightens Online Disclosure Requirements

    If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...

  4. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    I think you might find deception and devious behavior in any industry having anything to do with finance, from banking to insurance to mortgages. Dear Joe Flatley, The Verge, It was with great interest that I began reading your feature article this...

  5. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Will you uphold the righteous values of quality content and serve as a SEO Light Jedi, or do you long to be a master of deception as a SEO Sith Lord? Deception master, fearless, organized, extremely knowledgeable of the Force (search engine...

  6. Search Marketing's About People and Principles, Not Just Algorithms, Part 2

    Thus the strong moral stance against the bottom-feeders who have reflected poorly on the rest of the SEM community by trafficking in stolen content, participating in link spam schemes that don't even stop at memorial guestbooks, and engaging in...