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  1. Matt Cutts: Google Didn't Make Panda & Penguin to Force People to Buy Ads

    So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is certainly not the case with Panda, it’s certainly not the case with Penguin, and so it’s kind of funny to see...

  2. 17 Tips for Tip-Based Content – How to Research, Scale & Promote

    Unpack" and/or "debunk" tip cliches in your vertical. It may also be possible or useful to debunk, disprove, or in some way debate the most frequent tips in a vertical. Ask them to debunk the common tips, or to provide their unique spin on that...

  3. Check Out 'Introduction to Remarketing' at SES San Francisco 2010

    But the industry experts on the panel will demystify and debunk remarketing's "fear factor" while demonstrating the impact it has had on advertisers' overall ROI. Among the sessions that you'll want to check out at SES San Francisco next week is...

  4. Search Headlines & Links: March 4, 2008

    How Analytics Can Help You Debunk a Perceived Failure (or Not), E-Marketing Performance Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search...

  5. SEM Vendor Checklist

    How Analytics Can Help You Debunk a Perceived Failure (or Not), E-Marketing Performance Common disasters include set-it-and-forget-it pay-per-click (PPC) campaigns that suddenly blow through obscene amounts of Content Match cash, organic prominence...