You've built up a subtle debt of goodwill and trust. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a...
Sorry for being a recent college graduate that was hoping I could possibly resell my Google Glasses to help pay down my student debt. Google Glass turned up on auction site eBay yesterday. The augmented reality eyewear apparently fetched bids of...
How about this scenario: person has been in debt for years, possibly decades, and that debt has been steadily increasing. For example, think about someone searching for "get out of debt. Check out the Google search results page for "get out of debt":
Foursquare nabs $41m in loans and convertible debt ahead of its big ads push – The Next WebDennis Crowley compares Foursquare to Google, saying it's how people find things in the real world. Google has safer results than Bing, Yandex, and Blekko.
Of course spammy tactics and techniques aren’t simply a Facebook issue, Twitter has its share of trend hackers, those who follow the trends and automatically tweet out links to their debt consolidation program, pharmaceuticals, or whatever they’re...
DebtDebt: This is similar to a loan where supporters are repaid with interest on an established schedule with specific terms. Rory Eakin of CircleUp; recorded in December 2012 Since the JOBS Act was signed into law in April 2012, crowdfunding...
It may have more to do with the New York Times needing to clear itself of debt and streamline operations. It was announced on Aug 8 that the New York Times is in talks to sell its Internet property About.com.
Reactive people focus their efforts in the Circle of Concern--things over which they have little or no control: the national debt, terrorism, the weather. When I started my professional career (selling advertising), one of the most influential...
But you can also apply this insight more generally, and create “midnight garden” landing pages that speak more to the panic and insomnia caused by unwieldy debt, and have a simpler call to action that doesn’t require much thinking or deciding.
The Clicks.net network focuses only on financial traffic but can be a great source of cheap traffic if you happen to be involved in mortgage, debt consolidation, 401K or auto/home/business loan lead generation.
If the state of the economy and levels of personal debt across North America are any indication, people aren’t using the information in investment and retirement planning books, either. It was with great interest that I began reading your feature...
Small business owners already live on the edge, often with large debt and little margin for error. For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying.
The SEC documentation explains Google's exit from Clearwire as an act of rebalancing its portfolio of investments, but a more candid assessment would be that Google expects Clearwire to sink beneath its mountain of debt and is getting out while it...
Yet despite the European slowdown and the very real possibility of further debt crisis, ZenithOptimedia predicts sustained growth in global ad spend, at least until 2014. Google’s share of the Internet ad market has risen almost 10 percent in the...
In this example, we’re discussing a client that helps individuals with debt consolidation. You may notice that we didn’t focus on the specifics of the debt consolidation services, but we focused on our potential client’s hopes, dreams, and fears.
Receivership, or the legal state of having forfeited control of a business or estate to a receiver to allow for the attempted recovery of a debt, is a big concern for those who book expensive hotel suites in advance; while the business will still...
Behaviors related to mortgage debt, including active repayment and property sales. In an attempt to better understand the behavior of UK citizens, the Bank of England has started tracking search trends on Google.
I owe a debt to Brad Geddes' excellent article on this topic, "Profit by Impression: The real metric in PPC testing. I was at brunch with my friend Adrienne. She looked great. Not surprising, considering she lost 30 pounds.
The communities that now live near the South Pole and do research that benefits mankind all owe a debt of gratitude to Shackleton and the others explorers of the past. Sir Ernest Henry Shackleton was born on 15 February 1874 and died on 5 January...
Interestingly, the company has over 5 million subscribers, according to the site, yet the Wall Street Journal said it "was struggling to generate meaningful amounts of revenue from advertising, according to industry executives, and recently raised...