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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    The proximity of these manual actions with major algorithmic updates is brilliant PR as it associates them together in our memories, discussions and debates - but they are very different things. Google has just rolled out Penguin 2.0, a large...

  2. As Goes Paid Search, So Goes the Election?

    A leap in PPC spending in the political vertical was clearly visible all the way back in August 2011 as multiple Republicans had recently declared their candidacies and a series of regional debates kicked off mid-month in Iowa with eight GOP...

  3. Twitter Year in Review: Top People, Trends & Events of 2012

    Real-time events like the debates caused record conversation levels on Twitter. President Obama’s tweet, “Four more years,” was Twitter’s Golden Tweet of 2012, earning more retweets than any other. Obama’s November 6 celebratory tweet after winning...

  4. Search Engine Users Dislike Personalized Search But Like the Results

    While the debates around privacy and tracking rage on, the fact of the matter is that the search engines are answering the need for timely access to the most relevant information. However, it also highlights an apparent disconnect between what...

  5. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    My next article will look at initiatives and debates happening now that will define first and third parties as far as user tracking goes. The search giant used a bit of code to “trick” Safari into thinking users had interacted with Google by...

  6. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Ideas like certification failed in black hat/white hat debates (which is an entirely different issue from delivering value). Koozai’s Online Marketing Manager has put together a wish list of items he wants the community to take action on, some of...

  7. Adult Companies Bring Antitrust Lawsuit Against ICANN, .XXX Registry

    The idea of the .xxx domain has been part of heated debates for many years. Two adult entertainment companies have filed a federal antitrust lawsuit against the operators of the .xxx top-level domain, and the administrator of the Domain Name System...

  8. Holy Google+ Hangout Features Dalai Lama, Archbishop Tutu

    President Obama successfully used Facebook for a virtual Town Hall meeting earlier this year, while before that there were even major political debates hosted online. The role of social media in providing platforms for public figures to communicate...