SEO News

Debate

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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The post sparked several comments and discussion on Twitter, and a lot of debate around the business challenges that come with the findings. Last month I posted an article that looked at the relationship between click-through rates and average...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Net neutrality has been the topic of hot debate and discussion for years. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out.

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go away. Both men and women have passionate views about the topic, and the subject is multifaceted and...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Marketing automation continues to be topic of hot debate. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. That's according to Joe Pulizzi, who is one of the leading...

  5. The Pros and Cons of Big Data Democratization

    While there is plenty of material that analyzes the data ownership debate, data democratization involves the access, usage, and (more importantly) the decisions influenced by multiple groups conducting research and making recommendations to the...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The Long Versus Short Debate Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. Many have gone so far as to ask whether SEO as a...