Why highlight the blogger vs.journalist debate? This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism. No longer does being a journalist only mean attending at...
Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers.
However, it does correlate with the debate amongst with how much content is too much? "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. In looking through data and understanding the different ways marketers employ PLAs, it...
The existence of such advantages sparks debate during every industry conference Qdisplay network” tab, as seen below: Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance.
Regardless of the debate on Google’s effectiveness today, all agree that Google will continue to make updates to its algorithm to spot unnatural link manipulation. But to the average small business owner these constant changes are mystifying or...
This sparked a lot of debate, and inbound questions from our clients. What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic.
Let's take the simplest example and that's a discussion forum or blog (I'll leave the debate of the merits of these links to others however it serves as a good example as they exist in virtually every niche).
Recent articles, such as this one on aimClear’s blog stirred up some interesting debate about equality in the industry and how there are still issues that need addressing. A Day for Reflection s Day and why does it matter?
The ensuing ethical debate tended to center on the issue of disclosure as many felt that readers were mislead into thinking advertorials were unbiased (which they are not). This difference is paramount, and is at the heart of the current online...
Before we jump into the super awesome benefit formulas, the controversial debate of ROI versus CBA needs to be addressed. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible...
Conversely, there is still much debate regarding the relationship between “likes” and purchase intent, and social media’s effectiveness in general when it comes to customer acquisition. Fortune 500 companies are showing that social can be a very...
For those who want to debate the merits of this tool, we have used it, and it works like a champ. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit...
Debate has also raged as to whether Google uses the disavow information to identify websites participating in link schemes. Lutz’ revelation should also put to rest the ongoing debate about whether Google uses disavow information to harm websites...
There will always be a debate on how important quality score is and if you should be bidding on keywords that have a low quality score. Bids are raised, keywords are paused, and ad text is changed based on data.
She continued to work with virtually no maternity leave, which stoked a debate about whether such an example would help or hurt feminism and women in the workplace. Everyone loves the thrill of victory and the agony of defeat, so here are a few...
SEO reporting is certainly one recurring debate we see in our industry. How much SEO reporting is too much? Reporting can definitely drag on productivity; so where does one stop? There are more than a few schools of thought.
Lately, the news has been chock full of updates regarding the issue of gun control. With the December massacre at Sandy Hook Elementary in Newtown, Connecticut and the prior shooting at a movie theater in Colorado, the government is now taking...
There used to be a great deal of debate in SEO circles on the subject of keyword density. On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO...
Given the need to perform well in competitive organic SERPs (and to rank for a basket of keywords and keyword variations), SEO landing pages are typically structured much differently than a paid search landing page, with particular emphasis on...
