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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Marketing automation continues to be topic of hot debate. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. That's according to Joe Pulizzi, who is one of the leading...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    By collating the information above it creates a base from which you can brainstorm specific ideas around to either extend a post they may have written or shared, or to move the debate on further. Reaching out to influencers is an incredibly time...

  3. The Pros and Cons of Big Data Democratization

    While there is plenty of material that analyzes the data ownership debate, data democratization involves the access, usage, and (more importantly) the decisions influenced by multiple groups conducting research and making recommendations to the...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The Long Versus Short Debate Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. Many have gone so far as to ask whether SEO as a...