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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    So when events happen like the death of a celebrity or the FAA allowing electronics to be on during takeoff and landing of planes they can and do act on it in minutes and can be live within a couple of hours.

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Yes, guest blogging as a tactic has been covered to death, but there's no denying its power. If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work. Maximizing return on investment is the key to all marketing activity and in digital PR...

  4. The Biggest Mobile Trends and Stories of 2013

    For all the buzz this year about SMS dying a slow death, Facebook's $3 billion bid for Snapchat showed us that short messaging isn't going away. In hindsight this seems obvious, but at the end of 2012 it was a revelation; this landmark publication...

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Even if these outcomes mean the world to us (and some of them can mean life or death, which is pretty much the same thing), if we can't see specific evidence, we're likely to lose motivation. An entire industry of wellness programs and lifestyle...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Business Insider recently published a story on the death of social ROI. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the...