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  1. SEO Website Audits: Everything You Need to Know Part II

    Well, website search death anyway. In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get with a tools audit vs...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    I like to call that the Panda recipe of death: part confusion parts thin content parts horrible usability parts deception And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Illustrating the slow death of print publishing, only 5 percent cited print media as the most important. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    So when events happen like the death of a celebrity or the FAA allowing electronics to be on during takeoff and landing of planes they can and do act on it in minutes and can be live within a couple of hours.

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Yes, guest blogging as a tactic has been covered to death, but there's no denying its power. If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an...