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  1. Can Groupon Break Into the Search Market?

    By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. Users can also request deals on pages, giving Groupon enough customer feedback to know which businesses to...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Write ad text that highlights mobile-specific specials or deals Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    For example, some ad teams might have sold through deals that they need to honor. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman points out that this ruling only deals with Yelp and extortion claims. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag: a Yelp representative offered to sell...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service.

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Lexical semantics deals with individual words and their aggregate meaning, whereas logical semantics has more to do with their implication. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO...