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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Mobile is where the traffic is going from desktop, and it makes sense...

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. The deal would strengthen YouTube’s top position...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    It is also funny to note that they apparently did not think this would be a big deal, even though they accused the largest social community on earth of not cleaning up fraud. It’s also incredibly easy to accidently assume Facebook is misreporting...

  4. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  5. 5 Things That Should Happen in Digital in 2012 – But Probably Won’t

    These brands are getting a “cheap” deal overall but are often missing a vital point – as Honda CMO Steve Center has said, “If you grind the margin out of your agency you will get a marginal agency. This especially applies when a digital department...