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  1. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is a big deal. Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. Just go look at the data in Google Analytics instead. We've had attribution tools in AdWords in a long time in...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. After all, Mayer's background from her early days at Google was in the...

  5. Google, Europe Near Antitrust Deal, Really This Time?

    In its latest proposal, Google said that it will display results from three competitors in a similar way whenever it promotes its own specialized search services. This joins Google's previous concessions, which include giving content providers the...

  6. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think over 10 years, we're more likely to understand identity and to understand the social connections between people, but at least for the time being, we have to deal with the web as it is and what we are allowed to crawl and what we can easily...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    In essence, it was a big deal when a high-profile website thought your content was awesome enough or that you were important enough that they would republish something you wrote on their site. At the end of the day it is a webmaster's choice...