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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. If I was Yahoo, I would start by talking to Apple about becoming the...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    In essence, it was a big deal when a high-profile website thought your content was awesome enough or that you were important enough that they would republish something you wrote on their site. You could be surprised with how direct traffic from...

  3. Tips for Marketing a Sales Call & Free Sample

    And there are cases where it can be highly effective – especially when you can identify and articulate tangible benefits that come from the consultation itself, even if no deal is closed. One of the most important elements of any search-based lead...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For the low, low price of $1, some lucky participants scooped up the latest deal from Google Offers: a lifelong boost of good parking karma. Now when people click on a search ad, Google will teleport through time and space – directly to a business...

  5. Biggest Search Events of 2011 & Predictions for 2012

    The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Everybody's been talking about search in 2011, but what were the events that helped to shape the search...