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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. Scour your search queries for keywords that you don’t want...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Social media advertising is what traditional search engine marketing was 5 years ago: constantly...

  4. Twitter Speak From @ to Z – Terms & Definitions

    The company will create a tweet with a great deal or great content and then pay to have that tweet be promoted by Twitter. Blocking someone from Twitter means you're not only not following him/her, but that person can no longer follow you, reply to...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can't follow up, close a deal or upsell to a shadow. The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to share privileged data before – even without a warrant.