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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. Scour your search queries for keywords that you don’t want...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    I also don’t need to tell you just how much data we have to deal with today. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content...

  3. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The announcement said that “following the completion of the deal, Covario’s agency business will become part of Dentsu Aegis Network, and will transition toward operating as iProspect – Dentsu Aegis Network’s global digital performance agency.

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000 results! I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since...

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Once you've found low-quality content, you want to come up with a plan of action for how to deal with it. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an...