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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. The same way that contextual search determines what you really mean to...

  2. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet Privacy Notice.

  4. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  5. 5 Things That Should Happen in Digital in 2012 – But Probably Won’t

    These brands are getting a “cheap” deal overall but are often missing a vital point – as Honda CMO Steve Center has said, “If you grind the margin out of your agency you will get a marginal agency. This especially applies when a digital department...